Camu is a store that focuses on products for the active outdoor enthusiasts. Camu wanted to freshen up it’s webshop in a way that would also benefit the actual store in the center of Helsinki
The aim of the project was to create a webshop that people would love to visit for it’s content and user experience. We created a webshop that is rich in content but also encourages people for browsing and inspires to experience new activities.
The new webshop has doubled the sales online and many new customers have also found their way to the store in Kaisaniemi.